RoxPay & Line2Lead

It all started simply: two different companies, with distant skills but a surprisingly similar vision, realised they shared the same goal. RoxPay, a European fintech specialising in digital payments, worked to make SME collections more fluid and secure. Line2Lead, founded in 2024, helped Italian small businesses communicate better, present themselves more strongly and find new clients.

Two parallel paths, but oriented in the same direction: giving businesses concrete tools to truly grow. And when two such roads intersect, collaboration becomes almost inevitable.

The partnership wasn't born from a complex plan, but from a real need. Line2Lead was looking for a stable, Italian payment solution easily integrable into its systems. RoxPay, at the same time, needed a partner capable of communicating its value to SMEs wanting to digitalise but often not knowing where to start.

When the two companies met, the synergy was evident. Technology and communication. Payments and strategy. Innovation and field experience. Different pieces of a puzzle that, once united, create a stronger ecosystem.

The first concrete step was integrating the RoxPay gateway into Line2Lead's e-commerce. A fast, clean integration that made purchasing digital products and consultations much more immediate.

From there, continuous collaborative work began. RoxPay guaranteed a stable and secure collection infrastructure, while Line2Lead helped clearly and directly communicate the value of RoxPay technology to businesses.

Line2Lead recorded a +32% in online sales conversions, thanks to a smoother and more immediate payment process. Collection management also improved, with an 18% decrease in payment-related support requests.

For RoxPay, the partnership meant new commercial opportunities and direct access to an SME segment very interested in digitalisation. Merchant activations from the Line2Lead network exceeded initial expectations.

RoxPay and Line2Lead look ahead with a shared idea: creating an ecosystem where SMEs can manage sales, collections, communication and growth simply and scalably.

This partnership is not just a collaboration: it's a new way of imagining business services. Fast, clear, reliable and above all oriented towards real results.